One of the big problems in charities these days is a simple lack of innovation. There are a lot of orgs out there all competing for your scarce attention and money and many just use the recycled tactics they’ve seen other organizations use or they’ve used in the past. And it causes donor fatigue for even the worthiest causes.

So, I really like it when someone comes up with something refreshingly new. Admittedly, the people at charitywater keep on impressing me both from a funding and creativity standpoint. Waterforward take the idea of paying it forward into the social media and personal giving realm (as well as social proof and inclusion.). Brilliant.

Great idea. Just waiting for someone to waterforward me now…

via Beth Kantar’s blog.