Kinda loving this excellent campaigning video from the Taronga Zoo . Love the wet ink animation style and just the general tone. Great execution (and the zoo is an awesome cause btw. They do fantastic work.).
Only problem is no solid Call to Action on the end.
Impressive Effie-award winning campaign to save the Troy Library by Leo Burnett/Arc Worldwide even if using slightly questionable deception and the application of reverse psychology to achieve the goal against a very well-organized and very vocal opposition. Great idea though.
I do wonder at how many times people can use this same idea of whipping up public outrage on a fake campaign and then using psych jujitsu to transfer it over to the actual campaign. Definitely a great strategy in this case, but duplicable in other cases? Trying to think of where else I could apply it in some of the campaigning that’s been done. Definitely a workable strategy on low turnout/care issues where apathy might be an issue.
And the end of economic growth.
Thought his point about our inaction keeping on going until it hits our economies was interesting, as well as how the crises will occur. And how crisis is necessary for us to react. Great TED talk. A bit terrifying but also surprisingly hopeful.
If you’re not across it, Vic Toews of the Conservatives is trying to ram a wide-ranging internet surveillance, domestic spying and wireless tapping bill through Canadian Parliament despite massive opposition to it using the old “you’re either with ‘us’ or with the child pornographers” argument.
Rick Mercer has a great rant on it. Sign the petition at AccessNow to oppose it.
One of the big problems in charities these days is a simple lack of innovation. There are a lot of orgs out there all competing for your scarce attention and money and many just use the recycled tactics they’ve seen other organizations use or they’ve used in the past. And it causes donor fatigue for even the worthiest causes.
So, I really like it when someone comes up with something refreshingly new. Admittedly, the people at charitywater keep on impressing me both from a funding and creativity standpoint. Waterforward take the idea of paying it forward into the social media and personal giving realm (as well as social proof and inclusion.). Brilliant.
Love this ad from Greenpeace celebrating all their victories on their 40th. All the corporate overlords they’ve upset in their history. Very cool.
(disclaimer: Once upon a time, I worked for Greenpeace HQ in Amsterdam. That doesn’t make this any less great though.)
I’m a huge fan of Kiva and loan pretty regularly through them, mostly to SE Asia (and particularly Cambodia after my visit there last year). This is a stunning visualization of the microloans passing back and forth globally (ie. loans going out and then being repaid) over the five years Kiva has been in existence. Mind-blowing, though personally other music and a running total of loans to let people grok magnitude would have made it even better. Still, astounding to watch.
Haven’t played it all the way through yet, but kinda impressed with the start of The Curfew which was featured (and won Best Educational) at the Games for Change Festival . Besides the fact it represents a scarily possible England (seriously, when I lived there, there were “report on your neighbour” posters up).
The production values are high and the scenario not entirely implausible. Check it out. Let me know what you think. Too heavy handed? Too simplistic? Is it playable or did you get bored easily? Is it compelling? And, most importantly, how would you have made it better?