Cutting through the noise and marketing reality
Animation on the then versus now world of brand communications.
And what works. Which kinda of harkens back to the cluetrain manifesto idea that markets are conversations. And in fact, not just the traditional idea of a market, but any market; attention span, fundraising, information consumption has to have people with something interesting to say and to interact with. advertising and sloganeering is no longer enough.
Cool little vid though.