Seth: Bring Me Stuff That's Dead Please

Love this blog post from the always quotable Seth Godin about the fact the first people to invent the electric guitar didn’t make the greatest music and the first person to come up with the snowboard probably never did stunts.

What’re you doing with the old big thing?

Only when an innovation is dead can the real work begin. That’s when people who are seeking leverage get to work, when we can focus on what we’re saying, not how (or where) we’re saying it.


815a80b @ 2020-08-10