Stickiness, Sesame Street and Storytelling
Much like every other child of my generation that grew up in this hemisphere, Sesame Street was unbelievable formative. Not just educationally, but also in terms of constructing a worldview for an entire generation of a friendly, helpful and interesting universe (rather than the one Fox News seems to be constructing based on hyper-competitive, fearful, violence that rewards stupidity and bigotry).
So, I’m reading The Tipping Point by Malcolm Gladwell at the moment, which is absolutely fascinating and insightful in its characterization of word of mouth epidemics, fads, and other social “flash fire” phenomenon. I cottoned on to it in doing background reading on the DeanSpace software and the Dean campaign phenomenon in the run-up to the last democratic candidate nomination.