Building communities from scratch
Leading on from the Gary V. post on doing great stuff and not being a simple “me too” social mediarati (and something I meant to blog a lot earlier), let’s face it, it’s not that it’s easy to do. A lot of organizations and companies are finding themselves in the position of building communities from scratch, or possibly harder, having to try and wrangle existing communities of users (some of them passionate, some of them aware but ambivalent, some of them pissed off) and engaging them. Tricky.