WWF: Wildlife’s Fate is in your Hands
Kind of surprised this one I missed entirely on launch. Augmented reality (ie. virtual layers over views of the real world) application where what a virtual bear gets bumped around your surrounding environment for WWF China’s Biodiversity Protection Programme (dead link). A bit gimmicky, but a very interesting experiment (much like augmented reality games and near-future social network games scenarios).
Developed by Bartle Bogle Hegarty China and Qdero.