Unnovation and How Not to Hummer Your Business
Loving Umair Haque these days and his excellently penned essays on the zombieconomy and how we got into this trouble in the first place How not to Hummer your business .
What is unnovation? It’s when your business eats its children and destroys the long term value it has been creating (if you’re lucky) by focusing on seductive, easy short-term profits. Great rant illustrated by the Hummer, but insert your value-destroying business move from the 90’s and noughts here.
