The Book Burning Party
Impressive Effie-award winning campaign to save the Troy Library by Leo Burnett/Arc Worldwide even if using slightly questionable deception and the application of reverse psychology to achieve the goal against a very well-organized and very vocal opposition. Great idea though.
I do wonder at how many times people can use this same idea of whipping up public outrage on a fake campaign and then using psych jujitsu to transfer it over to the actual campaign. Definitely a great strategy in this case, but duplicable in other cases? Trying to think of where else I could apply it in some of the campaigning that’s been done. Definitely a workable strategy on low turnout/care issues where apathy might be an issue.
