Amnesty International is the world’s largest human rights organization. Respected enough to have been awarded the Nobel Peace Prize. In over 70 countries at the time and with thousands of global supporters in multiple languages, Amnesty needed a complete overhaul of all their internal digital systems for the modern era.
Most importantly, their web presence was hosted on a dodgy, ancient Lotus Notes setup that was unfit for the 21st century. A complete re-imagining of their digital identity in addition to pivoting to new abilities to campaign and reach and engage with supporters in non-traditional locations globally.
A massive project involving overhauls of everything from underlying technologies, to branding, to content and the document library at the heart of Amnesty’s human rights research. This comprehensive technological rearchitecting and relaunch of the amnesty.org flagship site delivered capabilities the organization had never had before as well as a key deliverable for faster turnaround for digital campaigning and rapid response actions.